What does it take to create a record-breaking product? In this episode of Scaling Uncensored, Tommie and Tieron walk you through, step-by-step, what it takes to ensure your product is both exclusive and irresistible. They cover the importance of finding a unique ingredient, formulation and multiple utilities to stand out in a saturated market. They also share real examples of how to improve margins and lower shipping costs, why you must get customer feedback early on, and why protecting your intellectual property is imperative. After listening to this episode, you’ll know how to articulate your unique value proposition clearly to differentiate yourself and how to develop a compelling offer that attracts buyers over competitors' products.